It’s time to get your hands on an I Am Isigo outfit
Starting today November 1st, we will be deducting 30% on all existing I Am Isigo outfits from past collections to make room for their latest Uncaved AW16.
Come by Elle Lokko any day from Monday to Saturday from 9.00am to 8.00pm and have a look at what’s in stock. We also deliver for those of you that are very busy.
Pls call 0248669966 / 0544337244 to place your orders.
Promotion ends 30th November 2016.
Collection takes inspiration from celebrated history of Ghana and the place where it all started for us as a brand.
“Sank)ofa” – or sankofa – the Akan concept, where one must “reach back to the past and retrieve it”.
“S3 wo w3r3 fi na wosank)fa a y3nkyi” which translates as “it is not wrong to go back for that which you have forgotten”. To truly understand where we are going as a brand we took comfort and truly appreciated where we have been.
GHANA meaning “Warrior King” is a country which is rich in historical art, story telling, tradition and most of all in colors. Ghana’s relentless climb to the top is no surprise for a nation built on the shoulders of one of the greatest Kingdoms in African History, the Akan Kingdom and Asante nation.
The collection pays homage to the “Modern Hunter” in us and takes inspiration from the 17th century folktales surrounding an ancient fabric technique called “Kente” locally known in Asante as “Nwentoma” a type of silk and cotton fabric made of interwoven cloth strips and is native to the Akan people of Ghana. “Nwentoma” meaning woven cloth.
Based on an ancient story surrounding this technique, of 2 hunting brothers, Kweku and Ameyaw, who discovered a spider weaving it’s web which continued to expand as the days went by, they transformed this into what we now know as the kente weaving machine, which has its own belief that a woman may not sit on this machine as it will make her barren.
As a clothing brand, we are constantly on the hunt for the next new trend and the next look, we sort to hunt down pieces to create the perfect looks fusing both the past and present. If 2 brothers from the 17th century could come up with such a unique technique, its quite evident that fashion has, and will, continue to be a “hunting sport”. What is still common now and what was common in the 17th century was the exchange of money for the unerring clothing hunt, explaining why we used a lot of cowries on garments and accessories as evidence to show that there is always a price to pay for that great hunt.
Our SS16 collection is spread across the idea of hunting being a “sport” as most of the Ghanaian warriors were usually hunters like the great Ghanaian female hunting warrior, Queen “Yaa Asantewaa” – the Queen who led men to fight the British in 1900 – a woman of pride who proved that Africans, including African women were – and are still not – weaklings.
Her signature warrior outfit included an embellished smock made from nwentoma”, which was able to conceal her female identity during battles as well as a form of protection due to the texture of the garment. With our SS 16 we focused on fabrics that would suit “the modern hunter” as well as colours, focusing primarily on a lot of Red being the most dominant of them as that represents the blood of the great ghanaian ancestors, with power athletic mesh (airtex and cotton) and velvet for the sporty looks and 100% cotton for the crisp shredded shirts, along with the silk, rayon and cotton composition for our signture nwentoma for embellished smocks.
For the first time ever, we diversified into accessories and shoes. For our SS16 collection, we featured a range of leather strapped neck pieces, “Bandahene neckpieces”, consisting of welded warrior shaded heads in silver, gold, bronze and acid soaked metal.
We collaborated with Nigerian shoe brand Ethniks for our SS 16 shoe line. Using clear pvc and nwentoma to create easy strapped sandals and half cut slips.
With nwentoma each clan or kingdom has its own woven print embedded in lines of rich vibrant colors and designs “every line has a meaning”, therefore we have created our own “Nwentoma”.
Created by Ghanaian weavers to celebrate the culture and to reflect the diverse clan of women who wear IAMISIGO.
PHOTOGRAPHY – DIQUEKU (DIEGO ASAMOA)
MODELS – LEANA EFIA APENTENG / BERNICE BOAKYE YIADOM