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Writer's pictureElle Lokko

Elle Lokko Unveils 2024 Campaign “WE ARE, AS YOU ARE”

Updated: Oct 16


September, 2024 – Accra, Ghana


We’re thrilled to announce the launch of Elle Lokko's newest campaign: "WE ARE, AS YOU ARE.” As we step further into 2024, this campaign is a celebration of the power, individuality, and spirit of those who have been with us every step of the way—you, our followers.


At Elle Lokko, we’ve always believed that we are more than just a brand; we are a reflection of the diverse, modern, and dynamic women who inspire us daily. This campaign is our homage to you. We are because you are. Your strength, your vision, your voice shape who we are and how we evolve.



The Heart of the Campaign


“WE ARE, AS YOU ARE” taps into the deep connection we share with our community. This campaign showcases how the bold choices you make in fashion, art, and culture fuel Elle Lokko’s identity. Each of you brings something uniquely powerful to our story, and we’re here to tell you: we see you, we celebrate you, and we rise with you.


Think of it as a mirror—Elle Lokko is what it is because of the energy and essence that you, our community, bring to us.


Why This Matters


At Elle Lokko, we understand that fashion is more than fabric. It’s a movement, a culture, and a reflection of the times. Our 2024 campaign is designed to honor the modern woman who embraces her heritage while boldly stepping into the future. She is smart, independent, and innovative—and so are we.


Join the Conversation


We want you to be part of this journey. Follow us on Instagram for teasers, sneak peeks, and behind-the-scenes moments as we unveil more of WE ARE, AS YOU ARE. Use the hashtag #WeAreAsYouAre and share with us how you embody the strength, creativity, and boldness we celebrate every day.


Together, we’re crafting a story that transcends fashion—it’s a movement of shared identity, culture, and empowerment.

Stay tuned, Elle Lokko family, because this is only the beginning.



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For more information, follow us on Instagram [@ellelokko] and explore the upcoming content. Let’s celebrate together, as we are, because you are.

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